2008

The Center's Director, Dr. Gregory Berns, discusses neuroeconomics, the Center, and his upcoming book, Iconoclast:

• Neuroeconomics defined (0m22s)
• The development of neuroeconomics (0m28s)
• The philosophy and mission behind the Center (1m41s)
• Government and collective decision making (1m01s)
• Risk and collective decision making (0m52s)
• A short synopsis of Iconoclast (0m55s)
• The audience and purpose of Iconoclast (0m27s)